Customer Marketing Manager

Company: Glanbia Nutritionals
Location: Twin Falls
Posted on: August 7, 2022

Job Description:

Customer Marketing Manager Reports To: Director of Customer Marketing/ABMDepartment: Marketing & InsightsLocation: Twin Falls, ID or Madison, WIExempt Status: ExemptAt Glanbia Nutritionals Inc., our portfolio centers around dairy and non-dairy nutritional ingredients. We co-innovate and deliver ingredient solutions and precision premixes for use in the mainstream food and beverage, infant and clinical, and functional nutrition markets. We are the number one provider of whey-based nutritional ingredients globally and the number one producer of American-style cheddar cheese. Our protein systems have transformed the bar and beverage categories - bringing increased levels of protein, cleaner labels and greater product functionality to market. We have a direct presence in 21 countries, with manufacturing facilities in the US, Germany and China, and international sales and technical offices around the world.JOB SUMMARYWithin the four main pillars of the marketing & insights team, the Customer Marketing Manager (CMM) reports into the Customer Marketing Team and serves as a critical partner to the commercial sales organization. The CMM is responsible for leading the development and implementation of account-specific plans that effectively support and translate our core business objectives and strategies at the key account level into tangible growth drivers.ESSENTIAL FUNCTIONSResponsibilities:

• Closely collaborate with product marketing, insights, and the commercial team to translate products & platforms into actionable key account marketing plans that drive profitable growth behind priority initiatives.
• Create channel and account-specific marketing plans and tactics to align with and support defined national campaigns/programs, product launches, and other national or regional initiatives.
• Work with the digital marketing group to translate key customer campaigns to digital, demand-generating content
• Collaborate with the digital marketing group to optimize ABM campaigns and review campaign effectiveness (impressions, page views, leads, etc) and report back to the commercial group for further development
• Establish a strong understanding of key customers and their categories to identify new opportunities based on a combination of business and data analysis & commercial team engagement
• Proactively seek opportunities to refresh the Customer Marketing Toolbox with new methods of supporting our customers & products.
• Manage external agency and vendor relationships.
• Leverage end-user, customer and category insights to create areas for 'solution-selling'
• Serve as the voice of our accounts and commercial team to provide 360-degree input to New Product Development (NPD)
• Collaborate with all cross-functional teams, serving as the single point of contact and spokesperson for the Marketing team in customer-facing discussions.
• Collaborate with commercial colleagues to foster and enable demand generation opportunities through the impact of marketing initiatives and trade experiences.
• Track, measure and report out on the ROI of account-based and customer marketing initiatives, and secure cross-functional alignment to reallocate funds based on learning
• Partner with Corporate Marketing & commercial teams to develop strategy for account-based digital media campaigns. Use brand framework for new item launches.
• Aid in trade show execution, attendance & planning as neededQUALIFICATIONSEducation, Training: --- Bachelor's degree in business, marketing or another related field required. MBA preferredExperience Required: --- At least 5 years of customer marketing, account-based marketing, product marketing, or shopper marketing experience required, with 3+ years in a B2B environment.Knowledge, Skills & Competencies:
  • Passion & interest in the health & wellness industry.
  • Strong strategic thinker with proven ability to provide clear & thoughtful strategy, develop and activate programs, execute campaigns, analyze ROI & apply learning.
  • Proven experience in customer marketing, account-based marketing or shopper marketing-type roles (agency or client side), engaging and partnering with customers to launch joint promotional solutions.
  • Demonstrated ability to apply macro trends, insights, channel, competition, and industry knowledge to influence key stakeholders.
  • Highly developed project management & multi-tasking skills, as well as agility to flex efforts based on changing industry dynamics or product opportunities.
  • Ability to comprehensively understand and convert consumer, category, competitor, and channel/customer insights into sales/marketing strategy/plans.
  • Outstanding planning & execution skills.
  • Understand, apply and adjust marketing toolbox and media (traditional & digital/social) to ensure maximum ROI on programs.
  • Ability to create and execute customer specific activation plans as well as lead customer innovation & partnership discussions.
  • Communicate effectively and build relationships with present & virtual internal stakeholders, including a comfort in virtual meetings (ie, Teams, Zoom, etc.).
  • Ability to work collaboratively and influence cross-functional teams.Language, Computer & Numeracy:
    • Proficient in Microsoft applications Word, Excel & PowerPoint
    • Familiarity & previous use of CRM tools, such as C4C or Salesforce
    • Experience in a matrix organization a plusTYPICAL PHYSICAL ACTIVITYTypical Environmental Conditions
      • May be exposed to moderate noise levels (i.e. office equipment or light traffic).TRAVEL REQUIREMENTS
        • Moderate travel (less than 30%) by land and/or air.At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.At Glanbia our culture will celebrate individuality, knowing that together we are more.DISCLAIMER Must perform the essential duties and responsibilities with or without reasonable accommodation efficiently and accurately without causing significant safety threat to self or others. The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all personnel so classified.Are you someone who likes to make it happen, make it better and make it fun? If so, our company offers you an excellent opportunity to do really interesting work and develop a career in a dynamic and innovative environment that is all about making you and our business successful.

Keywords: Glanbia Nutritionals, Twin Falls , Customer Marketing Manager, Executive , Twin Falls, Idaho