Customer Marketing Manager
Company: Glanbia Nutritionals
Location: Twin Falls
Posted on: August 7, 2022
Job Description:
Customer Marketing Manager Reports To: Director of Customer
Marketing/ABMDepartment: Marketing & InsightsLocation: Twin Falls,
ID or Madison, WIExempt Status: ExemptAt Glanbia Nutritionals Inc.,
our portfolio centers around dairy and non-dairy nutritional
ingredients. We co-innovate and deliver ingredient solutions and
precision premixes for use in the mainstream food and beverage,
infant and clinical, and functional nutrition markets. We are the
number one provider of whey-based nutritional ingredients globally
and the number one producer of American-style cheddar cheese. Our
protein systems have transformed the bar and beverage categories -
bringing increased levels of protein, cleaner labels and greater
product functionality to market. We have a direct presence in 21
countries, with manufacturing facilities in the US, Germany and
China, and international sales and technical offices around the
world.JOB SUMMARYWithin the four main pillars of the marketing &
insights team, the Customer Marketing Manager (CMM) reports into
the Customer Marketing Team and serves as a critical partner to the
commercial sales organization. The CMM is responsible for leading
the development and implementation of account-specific plans that
effectively support and translate our core business objectives and
strategies at the key account level into tangible growth
drivers.ESSENTIAL FUNCTIONSResponsibilities:
- Closely collaborate with product marketing, insights, and the
commercial team to translate products & platforms into actionable
key account marketing plans that drive profitable growth behind
priority initiatives.
- Create channel and account-specific marketing plans and tactics
to align with and support defined national campaigns/programs,
product launches, and other national or regional initiatives.
- Work with the digital marketing group to translate key customer
campaigns to digital, demand-generating content
- Collaborate with the digital marketing group to optimize ABM
campaigns and review campaign effectiveness (impressions, page
views, leads, etc) and report back to the commercial group for
further development
- Establish a strong understanding of key customers and their
categories to identify new opportunities based on a combination of
business and data analysis & commercial team engagement
- Proactively seek opportunities to refresh the Customer
Marketing Toolbox with new methods of supporting our customers &
products.
- Manage external agency and vendor relationships.
- Leverage end-user, customer and category insights to create
areas for 'solution-selling'
- Serve as the voice of our accounts and commercial team to
provide 360-degree input to New Product Development (NPD)
- Collaborate with all cross-functional teams, serving as the
single point of contact and spokesperson for the Marketing team in
customer-facing discussions.
- Collaborate with commercial colleagues to foster and enable
demand generation opportunities through the impact of marketing
initiatives and trade experiences.
- Track, measure and report out on the ROI of account-based and
customer marketing initiatives, and secure cross-functional
alignment to reallocate funds based on learning
- Partner with Corporate Marketing & commercial teams to develop
strategy for account-based digital media campaigns. Use brand
framework for new item launches.
- Aid in trade show execution, attendance & planning as
neededQUALIFICATIONSEducation, Training: --- Bachelor's degree in
business, marketing or another related field required. MBA
preferredExperience Required: --- At least 5 years of customer
marketing, account-based marketing, product marketing, or shopper
marketing experience required, with 3+ years in a B2B
environment.Knowledge, Skills & Competencies:
- Passion & interest in the health & wellness industry.
- Strong strategic thinker with proven ability to provide clear &
thoughtful strategy, develop and activate programs, execute
campaigns, analyze ROI & apply learning.
- Proven experience in customer marketing, account-based
marketing or shopper marketing-type roles (agency or client side),
engaging and partnering with customers to launch joint promotional
solutions.
- Demonstrated ability to apply macro trends, insights, channel,
competition, and industry knowledge to influence key
stakeholders.
- Highly developed project management & multi-tasking skills, as
well as agility to flex efforts based on changing industry dynamics
or product opportunities.
- Ability to comprehensively understand and convert consumer,
category, competitor, and channel/customer insights into
sales/marketing strategy/plans.
- Outstanding planning & execution skills.
- Understand, apply and adjust marketing toolbox and media
(traditional & digital/social) to ensure maximum ROI on
programs.
- Ability to create and execute customer specific activation
plans as well as lead customer innovation & partnership
discussions.
- Communicate effectively and build relationships with present &
virtual internal stakeholders, including a comfort in virtual
meetings (ie, Teams, Zoom, etc.).
- Ability to work collaboratively and influence cross-functional
teams.Language, Computer & Numeracy:
- Proficient in Microsoft applications Word, Excel &
PowerPoint
- Familiarity & previous use of CRM tools, such as C4C or
Salesforce
- Experience in a matrix organization a plusTYPICAL PHYSICAL
ACTIVITYTypical Environmental Conditions
- May be exposed to moderate noise levels (i.e. office equipment
or light traffic).TRAVEL REQUIREMENTS
- Moderate travel (less than 30%) by land and/or air.At Glanbia,
we celebrate diversity, because we know that our individual
strengths make us stronger together. We welcome and encourage
interest from a wide variety of candidates, and we will give your
application consideration, without regard to race, color, religion,
sex, sexual orientation, gender perception or identity, national
origin, age, marital status, protected veteran status, or
disability status.At Glanbia our culture will celebrate
individuality, knowing that together we are more.DISCLAIMER Must
perform the essential duties and responsibilities with or without
reasonable accommodation efficiently and accurately without causing
significant safety threat to self or others. The above statements
are intended to describe the general nature and level of work being
performed by employees assigned to this classification. They are
not intended to be construed as an exhaustive list of all
responsibilities, duties and/or skills required of all personnel so
classified.Are you someone who likes to make it happen, make it
better and make it fun? If so, our company offers you an excellent
opportunity to do really interesting work and develop a career in a
dynamic and innovative environment that is all about making you and
our business successful.
Keywords: Glanbia Nutritionals, Twin Falls , Customer Marketing Manager, Executive , Twin Falls, Idaho
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