Sales Director
Company: Century Park Associates
Location: Twin Falls
Posted on: March 20, 2023
Job Description:
Are you an
experienced Sales Leader with a passion for serving seniors? If so,
let's chat
about an opportunity to join our team! The ideal candidate will
have a drive
for success! Must have experience with marketing and using social
media to
drive results.
Position Summary
The -Sales Director -drives the community's sales efforts, develops
and executes quarterly marketing plan, reaches occupancy goals, and
follows Century park's standards in accordance with all laws,
regulations and Century Park standards. Reports to the Executive
Director.
Qualifications
- Must have a bachelor's degree in marketing, public relations,
or related field from accredited college or university or
equivalent experience
- Must have at least (1) one year experience, (3 years preferred)
in successful sales experience
- Senior living experience preferred
Primary Job Responsibilities
Administrative and Planning
- Plans, develops, executes, drives and evaluates community's
strategic marketing plan
- Maintains compliance with budget and labor and expense control
utilizing spend down sheet for department expenditures
- Ensures leads database is accurate and current
- Ensures waitlist is accurate and current
- Ensures list of primary and secondary referral sources in local
market is accurate and current
- Ensures marketing and sales reports are accurate and
timely
- Completes competitive analysis annually and as needed of
competitors in local market
- Audits current residents to determine where they resided before
moving into community
- Conducts demographic analysis to determine highest
concentrations of prospective residents in local market
Sales and Marketing Focus
- Increases overall resident census and achieves specific
occupancy targets
- Spends time outside community identifying and cultivating
relationships with referral sources
- Closes the sale effectively with prospective residents and
families
- Increases awareness of the community and Century Park in the
local community at large
- Participates in local marketing events, health fairs, civic
organization events, etc.
- Plans and hosts marketing and waitlist events
- Communicates upcoming marketing events to appropriate
staff
- Develops, arranges and provides customer centered experience
tour for inquiries
- Develops and oversees inquiry follow up process to turn leads
into residents
- Participates in conference calls with other Sales Directors
within region and company
Supervisory Requirements
- Recruits, selects, hires, trains, evaluates, supervises and
counsels sales team
- Schedules department hours appropriately
- Exercises appropriate independent judgment
Additional Requirements
- Must have reliable transportation, be willing and able to
travel if necessary
- Must have excellent written and verbal communication
skills
- Must have a valid driver's license in current state with
satisfactory driving record per Century Park standards
- Must be proficient in Microsoft Word, Excel and
Outlook
- Must demonstrate outgoing, energetic personality with excellent
listening skills and ability to persuade others
- Must have expert knowledge in field of practice
- Must possess ability to work with little supervision and make
independent decisions when circumstances warrant
- Must understand urgency to build occupancy with ability to gain
referrals and build new sources of business
- Must have the ability to implement and interpret the programs,
goals, objectives, policies and procedures of the sales
department
- Must demonstrate effective follow through and follow up with
prospective and referral source leads
- Must demonstrate excellent customer service and
hospitality
- Must display effective networking skills, account management
skills and ability to build rapport and trust quickly
- Must demonstrate effective follow through and follow up with
marketing leads
- Maintains confidentiality of all propriety and/or confidential
information
- Must understand and follow company policies including
harassment and compliance procedures
- Displays integrity and professionalism by adhering to Century
Park's Code of Ethics and completes all required compliance
training
Who We Are
At Century Park Associates, we are dedicated to creating an
enriching lifestyle for our residents and a rewarding work
environment for our valued associates. We take pride in providing
an atmosphere where relationships of trust, leadership and personal
ethics are not only valued, but expected of all our associates. Our
"people come first" approach ensures that excellence, respect and
outstanding service are apparent in all we do as an organization.
We believe in caring for and loving our residents and strongly
support their ability to continue growing, learning and
contributing. Every day, team members at Century Park Associates
choose to go beyond their job descriptions, exceeding expectations,
on behalf of their residents. They have learned that those who go
the extra mile receive rewards happiness of heart and peace of
mind.
Keywords: Century Park Associates, Twin Falls , Sales Director, Executive , Twin Falls, Idaho
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